We’re proud to announce Joey Seales as our 2025 Día de los Muertos Festival Featured Artist! From the Alabama-shaped bandstand with marigolds marking Birmingham’s spot on the map to the “en calavera” drummer leading the jazz funeral-inspired parade, Joey’s design captures unique and cherished aspects of the annual commemoration. 

A creative force with deep Birmingham roots, Joey is the founder of GOODSOUL, a design studio built on the belief that art should reflect culture, spark connection, and tell honest stories. Known for his bold, heartfelt designs, Joey’s work moves between art, community, and everyday life — honoring tradition while bringing fresh perspective.

A husband, father, entrepreneur, musician and maker, Joey pours his whole self into his work — and it shows. Whether designing for local brands or creating art that reflects the soul of the city, he’s all about community, craft, and creativity with purpose.

Joey's captivating artwork has set the tone for another unforgettable Birmingham Día de los Muertos festival!